6 Ways to Use Analytics for Predicting Valuable Content for Your Content Bank

Metric Magic, User Behavior & Repeat Engagement Hacks

June 03, 2025

Unlocking the power of analytics can revolutionize your content strategy. This article presents expert-backed methods to predict and create valuable content for your content bank.

Discover how to harness data-driven insights and optimize your content production for maximum impact.

  • Leverage AI to Anticipate Content Needs

  • Analyze Performance Metrics for Content Priorities

  • Focus on High-Intent Decision-Making Content

  • Combine Analytics with Client Feedback

  • Use Traffic Patterns to Guide Content

  • Prioritize Content Driving Repeat Engagement

Leverage AI to Anticipate Content Needs

I've learned over 16 years in SEO that predicting content trends isn't just about guessing what's popular; it's about using data to anticipate what your audience needs before they even know it. My work with AI-driven analytics has shown me how to spot patterns in search behavior and social engagement that signal emerging topics. For instance, by analyzing keyword shifts and user intent for clients across Southeast Asia, we've preemptively created content that captures traffic spikes, often boosting engagement by double digits in weeks. The trick is integrating predictive tools with real-time data to build a content bank that's always ahead of the curve. My advice is to use AI tools to track micro-trends in your niche, then store content that aligns with those signals. This keeps your bank relevant, ensuring you're not just reacting, but leading the conversation.

Analyze Performance Metrics for Content Priorities

One way to predict what content should be stored in your content bank is by analyzing performance metrics such as engagement rates, click-through rates, and conversion data from previous content pieces. By identifying which topics or formats resonate most with your audience, you can prioritize similar content for future campaigns. For example, if blog posts about product tips consistently perform well, storing more of these types of posts can create a valuable resource for your content bank. Using analytics to identify patterns helps ensure you're capturing content that will continue to engage and convert, making your content bank a dynamic and strategic asset.

Georgi Petrov, CMO, Entrepreneur, and Content Creator, AIG MARKETER

Focus on High-Intent Decision-Making Content

Many focus on surface-level analytics like views or likes to decide what content to bank. From managing campaigns that generated over $1 billion in traceable revenue, I've learned that the most valuable content often isn't the most 'popular' in a broad sense. It's the material that directly addresses critical points in the customer's decision-making journey, the kind that smooths the path to purchase.

Instead of solely tracking organic engagement, dig into your paid media analytics. Identify ad copy, creative angles, or landing page information that consistently precedes a conversion or answers a final objection. Those are your golden nuggets. Stock your content bank with assets solving these specific, high-intent problems.

Combine Analytics with Client Feedback

I approach this in a really practical way by combining data and client feedback. I always start by checking what content is already working, for example, which pages or blog posts are consistently getting traffic from Google. If something's ranking well and getting consistent traffic over time, that's a strong signal it's hitting the right topic. But I also listen to the client's feedback; sometimes they mention certain questions they keep hearing from their users or features they want to highlight more. After all, they know their business niche better than anyone. That combination of real analytics plus client input gives us a solid idea of what should go into the content bank. It's not about guessing, but just using what's proven and what people are actually looking for.

Kristiyan Yankov, Growth Marketer, Co-founder, AboveApex

Use Traffic Patterns to Guide Content

I plan content both for my clients as an SEO strategist and for my own site, The Elegance Edit. Analytics are a gold mine of topic ideas as long as you know where to look.

One of my favorite tools is the Pages and Screens report in Google Analytics. It helps me pinpoint which topics are driving the most traffic. My tip to maximize this data is to look for patterns in the style of posts that perform well for you. Then, templatize high-performing formats and create more of what works.

For instance, when I noticed that multiple listicles on different attributes of brands (quality, mid-luxury, sustainable) were consistently ranking and converting, I doubled down on this listicle format.

Seasonal trend data is another helpful tool. Use Google Search Console and Analytics to see when traffic starts picking up around your season-specific content. It's often earlier than you think. Use these timelines to ensure you have content ready to go (and optimized) before the season arrives.

Prioritize Content Driving Repeat Engagement

Look at what drives second-page visits and repeat sessions. These signals show real interest, not just clicks. We found that topics bringing users back—like implementation guides—were worth storing and repurposing. Predictive value lives in behavior, not vanity metrics.